![]() Scheduled Posts – Use a card-based social media calendar to plan and schedule posts.Supports 35+ Social Media Platforms – Hootsuite allows you to post to accounts from over 35 platforms, including Twitter, Facebook, Instagram, YouTube, Pinterest and LinkedIn.The tool allows for bulk social media scheduling. Their learning academy helps many learn social media marketing skills you need to be successful. Hootsuite has been around since 2008 & they are the most blogged social media platform. They are great for content curation, scheduling your social media posts, monitoring along with RSS integration. Unique value: What their customers love is how clean and intuitive the tools are, how friendly and timely the customer support is, and how helpful our content is. Payment plans depend on whether you’re looking to publish or analyze social media accounts, with different pricing for each based on the volume of accounts or published content you want to manage. While the Buffer app also allows for seamless Google Analytics integration for tracking the success of your marketing campaigns. The fact it provides analytics in real-time makes instantly judging the impact of your content a doddle. Use the “Top Post” icon to compare different forms of content to see which works best for each network. One of its major plus points is just how simple and straightforward it is to use, while also giving you flexibility. Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.īuffer is considered an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media channels. Buffer is a well rounded and easy to use social media tool offering publishing social media posts with one queue, engagement, analytics, and team features. ![]() With Later's Best Time to Post feature, you'll discover your account's unique best time to schedule content. When you post at the right time, you're more likely to see a boost in likes, comments, saves, and shares, because your community is online and scrolling their feeds.īy understanding what engages your audience, you can tailor your content plan around this - and grow your community on Instagram. You can calculate your Instagram Reels engagement rate with a bit of math: Reels Engagement Rate = # of Reels interactions / Reels Plays x 100īest time to post: Posting at your personalized best time to post on Instagram increases the likelihood of followers actually seeing and engaging with your posts. Instagram Reels engagement: Measures your Reel content interactions. You can use the metrics for each story slide to learn what holds your audience’s attention, what they tap back to, and what causes them to skip away from your content. Instagram Stories views: Each story slide posted to Instagram will have its own metrics - including replies, impressions, and navigations. Watch through rate: Your Instagram Stories, Reels, and video watch-through rate measures the percentage of people who followed your content from beginning to end. Shares: Shared content indicates how many times a post was sent to another user through Instagram - and that’s a very telling metric.Īudience growth: Thanks to Instagram’s “followed” and “unfollowed” metrics - you can see exactly how many followers you gain and lose each day. Saves: The number of times your post has been bookmarked. Traffic: The amount of clicks your website, CTAs, and Instagram Stories link stickers drive - a jackpot for understanding what motivates your audience. If your followers are commenting, liking, saving, and sharing your content, your engagement rate will show it. Reach: The number of unique accounts that have seen your post, and therefore how much awareness and value you’re gaining.Įngagement rate: This is a calculation that shows what percentage of your following has interacted with your content. Here are 10 Instagram metrics to track for a stronger Instagram strategy: If you’re new to the world of data and analytics, knowing which Instagram metrics to track can seem like a daunting task.īut once you’re up to speed, understanding and analyzing these metrics can be revolutionary for your brand’s growth!
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